11 top tips to help you sell GI

  1. Give your clients choice with a 3 quote process

Since you’ve already got your client’s details to arrange their mortgage, why not beat the comparison sites at their own game and prepare a choice of three Home Insurance/Landlords Insurance quotes ahead of your first meeting. 

Watch our video which explains the process.

  1. Premium Flex

Use our commission sacrifice tool to get some flex appeal with your more price sensitive clients. This gives you another great way to compete and win against the price comparison sites.

Check out our ‘How to’ premium flex video.

  1. Use the tools available

Your time is precious so to help save you time when contacting your clients about home insurance or discussing the benefits of quality protection, there are over 60 resources in our online marketing toolkit.

  1. Contact before mortgage completion

Don’t forget about those clients who said they’d sort their own home insurance. Contact them just before they exchange contracts (as their solicitor will need them to have cover in place by then), as a courtesy call. You may find they’re yet to put their insurance in place, meaning there’s another chance to win their business.

  1. Be consistent

Get into the habit of discussing home insurance with your clients every time you arrange a mortgage. Make it clear from the beginning that finding adequate insurance for them is part of your service.

Show your clients our video about fully protecting their home.

  1. Annual opportunity

Since most financial products run for longer than a year, you can use general insurance as a reason to get in touch with your client on an annual basis to check they’re still happy with their financial arrangements or if there’s anything else you can help them with. 

  1. Utilise your staff

If you don’t have time to discuss the mortgage and general insurance at the same time, why not involve any admin support you might have and train them up as a GI Specialist.

Take a look at our case study about a firm that made this approach work for them.

  1. Introduce

As a last resort, if you simply don’t have the time to be submitting business regularly then Introducer would be perfect for you.

By introducing your clients to us you’ll be able to ensure they’re still getting top notch advice and you’ll still benefit from a reoccurring income stream.

Visit our website to find out more about our introducer offering.

  1. Offer 3 months free

Offering your client 3 months free on their home insurance is a good way to offset any fees or charges your client might have by cancelling their existing policy. 

Find out more about our 3 months free offer on our website.

  1. Know your stuff

A good understanding of the product you’re selling is essential but not difficult to build upon if you’re a little rusty. If you need to brush up on this take a tour of our Harmony Home.

From the garden to the bathroom, you can explore our house full of hints, tips and information about our 5 Star Defaqto rated Home Insurance policy!

  1. Focus on making a difference

For many reasons consumers are often left to fend for themselves when it comes to home insurance. Gambling with the pot luck that goes with price comparison sites; looking for the cheapest cover. On many occasions, this leaves clients either underinsured or with a product that is not fit for purpose.

As their financial adviser, you can make the difference between having a product that’s inferior, to one that pays out when the worst happens, and you can be the one to make that difference.

Encourage your clients to watch our latest case study video