Gen H launches new intermediary website for it's broker partners

Fintech mortgage lender Gen H has announced the launch of its brand new intermediaries website to support its growing panel of broker partners. The launch of this bespoke intermediaries site is one of many ways in which Gen H is delivering on their promises to work in collaboration with broker partners, supporting them in delivering exceptional client outcomes ahead of a busy 2024. The website includes a A-Z searchable criteria hub, slick affordability calculator, and easy access to Gen H Pro, the lender’s best-in-class case management tool. The website is also home to all new content on their bespoke booster features, real-time service levels, BDM lookup tool and easy-to-use product guides. This new site comes hot on the heels of another major innovation Gen H delivered for their broker partners at the end of 2023: an AI-powered packaging system that automatically helps analyse and categorise client documentation using the latest tech from Google Cloud.

Gen H is one of the first mortgage lenders in the UK to be collaborating directly with Google Cloud to streamline the application process. These launches follow on from Gen H’s product-led innovations, including their income booster feature and another Gen H first-in-market offering, the homebuying bundle. This product bundles a Gen H mortgage with conveyancing from Gen H Legal, the lender’s independent team of solicitors focussed on providing the very best conveyancing experience for their customers. Gen H was founded to unlock homeownership for more aspiring buyers through innovative and new technology. This mission includes streamlining the end-to-end homebuying process to make it simple, transparent and fair.

Gen H Chief Commercial Officer Pete Dockar said,

“We’re in this business to help unlock homeownership for more aspiring homeowners, and our broker partners play a key role in this mission. We’re delighted to bring this cutting-edge, purpose-built site to our partners to help them work smarter, not harder, in 2024, so we can all spend our time delivering better outcomes for more people.”